Position: VP Online Marketing & BD
Location: N. 128 Area of MA
Local Candidates Only - Excellent Base + Equity + Good Benefits Package

Company:
Hot Start Up - Internet Firm - Online Marketplaces - Successful - Well
Funded - Lead by a team of well known successful entrepreneurs who have done
it before and are now doing it again. A Great Company with lots of upside.
Very serious about creating and maintaining the type of culture that creates
success - Team Centric - Collaborative - A+ Players with Low Ego. Get in on
the ground floor and join a winning team.

Position Responsibilities - Summary:
My client is seeking a Vice President Online Marketing and Business
Development, a key member of the leadership team to help them substantially
grow. Someone who is passionate about all things web related, can juggle
multiple priorities, and help them take their conversion rates to the next
level. This is an opportunity for a highly motivated individual to get
involved with key aspects of marketing for a red-hot start-up.

Strong organizational and analytical skills, as well as expertise in
affiliates, various lead generation models, and conversion optimization are
required. An in-depth understanding of end-to-end unit economics is
critical.

Experience with social media is highly desirable.

The successful candidate will have a broad knowledge of online services and
Internet companies in the US and experience in partners management.
Substantial experience negotiating deals and knowledge of online business
practices with the ability to be creative in deal structures is required.

This position will be a key part of the executive team and report directly
to the President/CEO.

Detailed Responsibilities:
- Develop strategic plan and its successful execution.
- Manage marketing team and work closely with them to optimize
affiliate programs, campaigns and payout structure.
- Manage SEO improvements and creative development.
- Manage acquisition email program and developing strategies for
list growth.
- Track and measure the performance of online marketing campaigns.
Design test strategies and creative solutions to optimize results.
- Implement promotions via social media channels to drive customer
acquisition.
- Lead efforts to optimize end-to-end conversion including
delivering a web site/online experience that is significant enough to drive
such conversion.
- Identify new advertising opportunities, negotiate terms and
execute agreements.
- Identify, develop and negotiate business development relationships
to grow revenue, audience, traffic and usage.
- Analyze the financial impact of potential partnerships and
structure terms that mitigate risk and optimize revenue and profit.

Required Skills and Competencies:
- Minimum of 7-8 years of relevant experience - High-level strategic
thinker, creative and high energy person
- Minimum of 3 years management experience
- Direct consumer marketing experience and a proven track record,
evidenced by at least a million unique visitors/month, is required
- Experience in a in a high traffic, Business/Consumer
on-line/e-Commerce company
- Internet business development track record
- Experience with site analytic tools
- Start-up experience a strong plus - Must be willing & able to
fully engage in all areas of responsibilities - Proven success doing more
with less - Small teams etc.
- Excellent leadership, prioritization, analytic and quantitative
skills - Outstanding communications, presentation & customer facing skills
- Ability to work well in a high-energy, high-intensity team
environment
- Stable career history with proven track record of success
- Bachelors Degree or MBA in Marketing, Advertising or Business
Management preferred

Contact Information:
Gary Wright - President
Wright Associates - (508) 761-6354
Email - ReplyWrightAssociates AT Verizon DOT Net
Website - www.wrightassociates.org