Position: Director/Manager

Base + Bonus + Stock + Comprehensive Benefits
No Sponsorship Available - Local Candidates Only

Location: 128/RT2 Area MA

Private, successful, and growing online shopping portal service firm.
Reports to VP Marketing.

Position Responsibilities - Summary:

- Direct the design, customer segmentation, messaging, analytics and test-and-learn strategies for all email marketing communications.

- Coordinate with client stakeholders to develop business cases, campaigns, briefs, effective designs and landing experiences for email initiatives

- Define and implement best practices for B2C email marketing, including browser/client compatibility, subject lines, use of images, CAN-SPAM compliance, opt-in/out processes, etc.

- Manage email marketing calendar and reporting/performance management across multiple clients

- Oversee design efforts including template formation, image editing, writing and editing content and QA of emails in HTML

- Execute and manage email marketing campaigns end-to-end, including list pulls, set-up, testing, execution and analytics.

- Manage services and relationships with Email Service Providers (ESP’s)

- Analyze, monitor and communicate performance of all email initiatives to business stakeholders

Required Skills and Competencies:

- BA/BS with 5+ years experience in B2C email marketing and 8+ years in consumer marketing.

- Ideal candidates bring direct eMarketing experience from successful online B2C companies, email marketing service providers or an Internet marketing agencies.

- Experience with SEO/SEM, viral marketing, website design a plus

- Hands-on and in-depth experience across the end-to-end email marketing process.

- Expertise in email best practices including contact strategies, design, A/B testing, delivery and deliverability issues, and analytics/performance management.

- Solid understanding of HTML email coding, technical email platforms, and deliverability testing & monitoring

- Experience interfacing with clients and partners

- Self-motivated and self-directed with ability to work independently with minimal direction while also functioning and contributing as part of a team

- Excellent project management, time management, and problem solving skills with extremely attention to detail

- Solid written and oral communication and presentation skills with ability to work well across various departments and varying levels of management

- Analytical, with a good sense for data and the ability to leverage it for optimal fiscal and strategic performance

- Self-starter with passion for high quality online marketing communications.


Base + Bonus + Stock + Comprehensive Benefits
No Sponsorship Available - Local Candidates Only

Contact Information:

Gary Wright - President - Wright Associates
Phone - (508) 761-6354
Email - replywrightassociates AT verizon DOt net
Website - www.wrightassociates.org