Position: Online Marketing Manager
Location: Northern, 128 Area of Massachusetts

Online Marketing Manager - Hot Start-Up - Internet - Massachusetts - Up to $100K+ DOE + Stock
Located in the Northern, 128 Area of Massachusetts
Stable Work History
Up to $100K DOE Base + Stock + Good Benefits Package - No Relocation - No Sponsorship - Candidates local to Mass. Only Please

Company:

Hot Start Up - Internet Firm - Online Marketplaces - Successful - Well Funded - Lead by a team of well known successful entrepreneurs who have done it before and are now doing it again. A Great Company with lots of upside. Very serious about creating and maintaining the type of culture that creates success - Team Centric - Collaborative - A+ Players with Low Ego. Get in on the ground floor and join a winning team.

Position Responsibilities - Summary:

My client is looking for a hands-on Online Marketing Manager to develop, implement and maintain their paid search and display advertising programs.

This position is for someone with excellent analytical skills and a demonstrated passion for internet marketing. The successful candidate will also have experience measurably increasing qualified traffic at a positive ROI. The candidate’s success will be measured by quantifiable improvements in traffic, visitor conversion and overall monetization.

This position reports to the VP Marketing.

Detailed Responsibilities:

- Responsible for the execution of online search marketing, and display advertising strategy which includes exploring and testing new online channels to generate qualified visitors while meeting cost-per-acquisition targets.

- Work with marketing, design, and engineering to deploy lead generation campaigns across multiple media channels.

- Manage, measure and optimize site conversion and monetization.

- Design and manage web analytics, A/B split testing, and multivariate testing.

- Maximize revenue per visitor from various channels including SEO, PPC, Affiliates/Partners.

Required Skills and Competencies:

- 2+ years of recent direct-to-consumer online marketing ideally with experience in the creation, implementation and measurement of customer acquisition campaigns across a variety of online channels, including organic and paid search, email, and social media.

- Deep understanding of CPA, CPL, CPM SEM, SEO, CPC and PPC.

- Proven track record with search marketing and/or display advertising.

- Passionate about maximizing website conversion and monetization.

- Experience with Google Analytics and Google Website Optimizer is a plus.

- Startup experience in High Traffic, Consumer Driven environments a plus

- Ability to work well in a high-energy, high-intensity team environment

- Stable career history with proven track record of success - B2C Marketing experience in any of the following industries would be a big plus - Automotive, Banking, Finance, or Lending.

- Bachelors degree in a related discipline such as Statistics, Mathematics, Physics, Computer Science, Economics or Business. Masters degree or MBA is a plus.

Contact Information:
Send Resume in Word format only to:
Gary Wright - President - Wright Associates
Phone - (508) 761-6354
Email - replywrightassociates AT verizon DOT net
WEB Site - www.wrightassociates.org