Position: Product Marketing Manager job in greentech SaaS - Hara Software - Redwood City, CA
Location: Redwood City, CA

Job Summary:
Product Marketing, Manager or Sr. Manager
Marketing , Redwood City, CA, United States

Hara is currently seeking a dynamic, strategic, and talented Product
Marketing Manager to help drive Hara’s leadership in the emerging
Environmental and Energy Management (EEM) market, reporting to the Chief
Marketing Officer.  This person will be responsible for driving product
marketing strategies and developing unique product messaging and positioning
across Hara solutions.  This is an excellent opportunity to get in on the
ground floor of a world-changing startup!
RESPONSIBILITIES:
- Drive development of positioning, messaging and go-to-market
planning for new product innovations and releases, to ensure maximum market
awareness and acceptance
- Develop product content for deliverables including collateral,
competitive positioning, marketing campaigns, presentations, product
announcements, sales training materials, website updates, newsletters, etc.
- Work closely with product management, sales engineering, and
consulting teams to define and incorporate key product features and benefits
within sales and marketing materials
- Analyze market dynamics including review of competitors and market
trends, support development of Market Requirements Documents.
- Communicate product/solution messaging to customers, prospects,
analysts, journalists, and other market influencers
- Work across functional groups to plan and facilitate frequent
product launch efforts
- Conceive, develop, and support product and service pricing and
packaging strategies including new and existing services as well as
cross-sell and up-sell programs for sales teams
- Work with inside and field sales teams to determine effectiveness of
product marketing materials, tools, and solutions
- Participate in other marketing initiatives or duties as needed by
manager

REQUIREMENTS:
- Minimum 5-8 years applicable experience in marketing technology
products & solutions
- Experience working in a startup / fast-paced environment preferred
- Strong messaging and positioning skills
- Knowledge of SaaS environment, and key deliverables to establish
market presence
- Knowledge of Green Tech domain and initiatives is a plus
- Excellent communication skills, both written and presentation
- Outstanding team player with strong leadership qualities and
interpersonal skills
- BS/BA in Marketing, Business, or Communications, MBA preferred

Contact:
Please apply at:
bit.ly/4QI4Rb

Charles Jo
Contract Recruiter/Sourcer, Hara Software
Onsite: 650.249.4497 charles.jo AT hara DOT com
Remote: 408.668.4226 charlesj AT sonic DOT net
Open Jobs: bit.ly/4QI4Rb
About Hara: www.hara.com/about.html
My LinkedIn: www.linkedin.com/in/charlesjo