Position: VP Online Marketing & BD job
Location: N. 128 Area of MA
Local Candidates Only - Excellent Base + Equity + Good Benefits Package

Company:
Hot Start Up - Internet Firm - Online Marketplaces - Successful - Well Funded - Lead by a team of well known successful entrepreneurs who have done it before and are now doing it again. A Great Company with lots of upside. Very serious about creating and maintaining the type of culture that creates success - Team Centric - Collaborative - A+ Players with Low Ego. Get in on the ground floor and join a winning team.

Position Responsibilities - Summary:
My client is seeking a Vice President Online Marketing and Business Development, a key member of the leadership team to help them substantially grow. Someone who is passionate about all things web related, can juggle multiple priorities, and help them take their conversion rates to the next level. This is an opportunity for a highly motivated individual to get involved with key aspects of marketing for a red-hot start-up.

Strong organizational and analytical skills, as well as expertise in affiliates, various lead generation models, and conversion optimization are required. An in-depth understanding of end-to-end unit economics is critical.

Significant experience with Social Media Channels, Viral Marketing, and other current and Innovative Web 2.0 type techniques.

The successful candidate will have a broad knowledge of online services and Internet companies in the US and experience in partners management. Substantial experience negotiating deals and knowledge of online business practices with the ability to be creative in deal structures is required.

This position will be a key part of the executive team and report directly to the President/CEO.

Detailed Responsibilities:
- Develop strategic plan and its successful execution.
- Manage marketing team and work closely with them to optimize affiliate programs, campaigns and payout structure.
- Manage SEO improvements and creative development.
- Manage acquisition email program and developing strategies for list growth.
- Track and measure the performance of online marketing campaigns. Design test strategies and creative solutions to optimize results.
- Implement promotions via social media channels to drive customer acquisition.
- Lead efforts to optimize end-to-end conversion including delivering a web site/online experience that is significant enough to drive such conversion.
- Identify new advertising opportunities, negotiate terms and execute agreements.
- Identify, develop and negotiate business development relationships to grow revenue, audience, traffic and usage.
- Analyze the financial impact of potential partnerships and structure terms that mitigate risk and optimize revenue and profit.

Required Skills and Competencies:
- Minimum of 7-8 years of relevant experience - High-level strategic thinker, creative and high energy person

- Minimum of 3 years management experience

- Successful Internet business development track record is required - Must have a strong background in developing partnership and affiliate relationships/agreements

- Start-Up experience required in at least one High Traffic, Consumer Driven, Internet, On-line or E-commerce company

- Direct consumer marketing experience and a proven track record, evidenced by taking at least one Start-Up from Zero Customers, or close to it, to a million+ unique visitors/month, ideally more, is required - Person must have accomplished this with very limited resources/budget and was personally instrumental in creating a highly successful endeavor - This is a true Hunter type role - Must be willing & able to fully engage in all areas of responsibilities - Proven success doing more with less - Small teams etc.

- Experience with site analytic tools

- Excellent leadership, prioritization, analytic and quantitative skills - Outstanding communications, presentation & customer facing skills

- Ability to work well in a high-energy, high-intensity team environment

- Stable career history with proven track record of success

- Bachelors Degree or MBA in Marketing, Advertising or Business Management preferred

Pluses:
- B2C Marketing experience in any of the following industries would be a big plus - Automotive, Banking, Finance, Retail, or Lending.

- Existing relationship with Media/Content firms like a NY Times, News Corp., Hearst, AOL/Time Warner, Yahoo or Others Highly Desirable.

Contact Information:
Please forward Word resume along with any other supporting information to:
Gary Wright - President
Wright Associates - (508) 761-6354
Email - ReplyWrightAssociates AT Verizon DOT Net
Website - www.wrightassociates.org