Marketing Manager (Direct Marketing)

Our firm has been retained by a highly successful Sunnyvale, CA based Security Software Company to conduct a search for a Direct Marketing Manager. The position reports to Sr. Director WW Consumer Marketing and offers a competitive cash and equity compensation.

Responsibilities:
-Help build new customer acquisition programs using email marketing, direct mail, website promotions and Viral marketing programs.

-Design and execute Direct Marketing programs utilizing email rental lists, prospect lists and partner lists.

-Manage customer data through Data Modeling/Mining helping identify Customer Behavior, Lifetime Value, Customer Segmentation and Forecasting.

-Work closely with web services team to incorporate new site features that help acquire new customers.

-Develop Direct Marketing Best Practices and efficiency benchmarks.

-Assist Marketing Analytics team in customer reporting and analysis by establishing customer segmentation and data modeling techniques.

Qualifications:
-Bachelor’s Degree in Marketing or Statistics/Business

-3-5 years’ experience managing direct marketing programs

-2-3 years’ experience running online marketing programs, within a consumer setting, through website and email program development

-1-3 years’ experience in developing Viral Marketing programs on the web

-Well versed in customer database management

-Deep understanding of customer segmentation and data modeling

-Good understanding of marketing reporting and analysis techniques

-Team player, Ability to multi-task

Best Regards,
Monal

Monal Sonecha
Managing Director
Seabrook Partners - Executive Recruiters
650-331-1617
monal@seabrookpartners.com